Paid Media: Accelerate

Description

Monthly management across two paid advertising platforms (Meta and Google) with consistent strategy, daily oversight, and ongoing performance optimization. Available to clients launching on new ad platforms or transitioning existing ad accounts to agency management. Built for businesses ready to scale across channels with coordinated strategy, creative testing, and cross-platform attribution.

What’s included:

• Strategy session to align on cross-platform goals, target audiences, and offer positioning
• Campaign build, ad creative direction, and copywriting across both platforms
• Audience targeting and segmentation
• Pixel installation and tracking setup on each platform
• Conversion event configuration on each platform
• Retargeting flow setup and management on each platform
• Daily monitoring, budget pacing, and ongoing performance adjustments
• Monthly performance report and strategy review call
• Management of up to $10,000 in combined monthly ad spend

Ad spend is paid directly by the client to the ad platforms and is not included in this management fee.

How overages work:

If your combined actual ad spend across both platforms exceeds the $10,000 monthly management cap, the overage is billed at a 10% management fee on the amount above the cap. Example: $13,500 in combined ad spend = ($13,500 − $10,000) × 10% = $350 overage management fee. Overage charges are calculated at month-end based on platform-reported ad spend and added to your following month’s invoice as a separate line item. You will receive a notification with the calculation breakdown before the charge is processed.

Performance disclaimer:

Paid advertising performance is influenced by many factors outside of agency control, including platform algorithms, audience behavior, market conditions, creative performance, and competitor activity. No specific results, including leads, sales, conversions, return on ad spend, or revenue outcomes, are guaranteed. The only outcome guaranteed under this service is the delivery of paid impressions through the contracted ad platforms once campaigns are live and funded.

Engagement terms:

This service requires a 3-month minimum commitment to allow time for campaign optimization, audience learning, and meaningful performance data. After the initial 3-month period, the service continues month-to-month and may be cancelled at any time with 30 days written notice.

Client is responsible for all ad platform billing and ad spend costs throughout the engagement. Delivered per active Statement of Work (SOW) and Master Service Agreement (MSA) signed at engagement.